Ch. 5
2 of 1 ·Attention Is the Product
Chapter 5 · Become a Media Detective
Lesson 2 · Media Detective
Attention Is the Product
Notice how emotion and design can push you to react before checking.
Easy~24 minFree preview
Concept
Why does this feel urgent?
Notifications, autoplay, streaks, shocking thumbnails and outrage can keep attention moving. A strong feeling is real, but it is not evidence that the content is true.
Example
The reaction loop
Click to zoomIllustration supporting The reaction loopTrigger → feeling → quick action → reward. A dramatic post creates surprise or anger, the share button offers instant action, and likes reward the reaction. A pause interrupts the loop.